Google ads for small local business
Google Advertising platform assists businesses in running their advertisements on the Google search engine and its partner platforms worldwide. This Advertising platform allows advertisers to bid on particular keywords for their clickable ads to appear on SERP. Google Advertising Platform will enable firms to attract more customers without personally meeting them. This platform was initially called Google Adwords and later changed to Google Ads. Google ads campaigns are simple, whereby businesses get found online.
At Technology360, we aid our clients with best possible strategies to advertise on google and its partner platforms. What’s stopping you from reaching us? At Technology360, we are the best Google Ads Agency in Hyderabad and fix WordPress websites with utmost ease. Contact us today to know more.
Google Ads campaign strategies:
Google ads campaigns are simple, but their effectiveness relies on how strategically businesses plan to run ads and showcase their products or services. Here’s a list of Campaign strategies that Technology360 assists its clients and engage potential audiences.
- Campaign Strategies: At Technology360, we clearly understand clients’ goals and requirements. Then, we craft a strategy for driving website traffic, generating leads, increasing sales, etc., on client budget and targeting locations.
- Keyword Research: We use different keyword-researching tools like Keyword Planner, KW Finder, Moz, and SemRush to discover keywords with high search volumes and low competition index value and also that are relevant to your business.
- Ad copy Building: We create and design relevant ad copies for different ad groups that highlight unique selling points of products/services.
- Landing Page Optimization: We design compelling landing pages that deliver the right message to the target audience and help increase the quality score of that particular ad group.
- Targeting Potential Audience: We assist businesses by knowing their locations and analyzing which demographics targeting is perfect for that particular product/service.
- Ad Extensions: We encourage ad extensions such as callout, email location, etc., to provide additional details to potential buyers.
- Google ads bid management: We continuously review and adjust bids and budgets based on campaign performance.
- A/B Testing: At technology360, our Google advertising practices mainly consist of A/B testing. In such a way, we understand which campaign is best suited.
- Regular monitoring and optimisation: We optimize campaigns to drive the best possible traffic and increase conversion.
- Conversion Tracking: We set up conversion tracking codes at the checkout or landing pages to better understand leads and keywords that drive traffic to the website.
- Geotargeting: We focus our client’s ads based on targeted locations that clients provide (for retail outlets) or drive huge sales (for online firms).
By implementing these strategies, We at Technology360 has become one of Hyderabad’s best Google ads management services agencies. We build, optimize different types of Google Ads and deliver meaningful results for your business.
Different kinds of Google ads:
- Search Ads: These ads appear on the top and bottom of the SERP page. This ranking depends on advertisers’ landing page quality score and ad rank. Advertisers tend to bid on keywords that buyers purchase for a particular product/service.
- Google Display Ads/Google Banner Ads: The Google display video ads allow advertisers to include images, graphics and sometimes videos to display on Google and its partner sites.
- Google video ads: Video ads are also known as YouTube ads, in which ads will be displayed on YouTube and other Display Networks. These ads will be skippable or non-skippable.
- Google shopping ads management: Google shopping adshelp e-Comm firms to place their ads using the Google merchant center. These ads will be displayed on top of SERP, price, and availability.
- App Ads: These ads appear in the Google Play store and help promote Apps in the Play store.
- Discovery Ads: These appear on screens such as Gmail, YouTube and other partner sites to capture viewers’ attention and make them explore the website.
- Smart Campaigns: These campaigns can be set up quickly and managed efficiently.
- Responsive Search/Display Ads: These types of ad formats help businesses to make their campaign efficient in less time. In this type of campaign, Google Algorithms pick the best suitable headlines and descriptions and make them appear before viewers.
- Local Services Ads: These are also called Google My Business Google Ads in which advertisers can promote their product or service using the location services of Google.
- Hotel Ads: These ads allow users to check on the Google SERP page for hotels and flights quickly. This category is relevant for travel industry advertisers.
What is the cost of Google ads?
Google Ads cost is based on the bidding system to determine ads’ placement and ranking. This takes bid amount, Quality Score, ad quality, click-through rate, and landing page quality.
At Technology 360, every client is unique, and their SEM strategies should be tailored according to their firm’s business goals and objectives. We offer customized Google ads management services that can adapt to challenges in this fast-paced digital world and achieve the best possible results for each client. We strive to build long-lasting relationships with our clients based on trust and results. Technology360’s Google ads management services in Hyderabad deliver a complete digital marketing solution tailored to the specific needs of firms in this dynamic and competitive market. We are dedicated to helping firms in Hyderabad by maximizing their online presence and achieving their digital marketing goals.