what is the exact significance of Google My Business? For any brand, Google My Business (GMB) is an essential marketing tool. By using GMB, you can update your company’s Google listing, make bookings, show up on Google Maps, take people directly to your locations, take reservations, and interact with current and potential consumers through Google ratings and reviews. In spite of Google maps ranking, it also assists businesses find prospects, this platform lets them reply to reviews, display their products visually, and gather insightful data about consumer behavior. GMB: What…